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Kids Bible Blog: Digital Transformation
Freedom Holding’s Vision: Building a Super App Powering Kazakhstan’s Digital Transformation
Kazakhstan is leaving its mark in the fast-changing global technology environment and Freedom Holding Corp., led by CEO Timur Turlov, is at the center of it all. The ambitious project of the company of a super app is not just a fintech solution: it is a key to the development of Kazakhstan to a digitally empowered economy.
One-Stop Digital Ecosystem
The super app created by Freedom Holding combines banking, brokerage, e-commerce, insurance, and payment services. It already has more than 10 million active users and is already a daily digital hub of millions of Kazakhstanis. Turlov has a vision: to develop one, easy-to-use portal to financial and lifestyle services that can compete, and possibly even beat, similar portals in more established markets.
As Turlov has explained, we want to make digital tools so convenient and available that they become a daily routine of every person, not only of the big-city dwellers.
Motivating Financial Inclusion
Financial inclusion is one of the key areas of the super app initiative. Banking and investment products have long been inaccessible in the rural and underserved areas of Kazakhstan. Having the services directly in the hands of the users through smartphones, Freedom Holding is closing the gap, enabling people to save,...
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Tags: Timur Turlov Freedom Holding Super App Digital Transformation Fintech Innovation Kazakhstan Economy Financial Inclusion Mobile Banking E-commerce Central Asia Tech
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